When it comes to promoting your CannaBusiness, you’re better off knowing which type of promotions work, and which do not…
Unless of course you are into losing money for no good reason, which we’re sure you’re not, what are the most effective cannabis promotion streams?
Well, let’s start with the ‘Marijuana Business Factbook 2017’, as per an MBD report from a couple of days back. According to those statistics, promoting your cannabis business via word of mouth and social media are the best ways to get your brand out there, and into the minds and psyches of consumers.
Of course one issue that plagues such businesses is the fact that due to cannabis’ legal status, many platforms such as Google and Facebook, will not allow certain forms of advertising lest they fall foul of the law. So many companies have had their ads taken down on social media, and online platforms refuse sponsored links due to federal law.
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As such, many of the biggest cannabis companies spend a lot of time and money trying to second guess which ads will be approved and which will not. A thankless task, which takes a lot of manpower and drains resources. So what are companies to do with one arm tied behind their back?
The fact that numerous states across America, as well as a number of countries in Europe move to end the prohibition of cannabis, decades-old taboos have very much taken root, and that is a massive challenge in and of itself.
So what options are actually left on the table for cannabis companies wanting to advertise and promote their products? Well, cannabis dispensaries can promote their menu items, specials, deals, dispensary events and updates through text message marketing. According to the figures, dispensaries who use text marketing typically see a 5 to 10% increase in foot traffic for each text sent.
Advertising and marketing campaigns can also be done via newspapers and magazines. They are in fact the most frequently used mediums for ancillary and plant-touching companies to effectively spread their message.
The good news is that as of December, CannaTech.News will be allowing cannabis firms from across the world to advertise in our online magazine. By advertising with CannaTech, your message will be shared with our vast social network, including forums and the all-new ‘CBD Testers Program.’ Click HERE to learn more about our advertising opportunities.
[Image credit- Pixabay]